FDA OKs first menthol e cigarettes, citing potential to help adult smokers FOX 5 San Diego & KUSI News The FDA will allow vaping company NJOY to sell menthol flavored e cigarettes, marking the first time the agency has opened the door for vaping companies to sell non tobacco flavored products. The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. FDA Authorizes Menthol Flavored NJOY Vaping Products Flair Infinity Pod (Blueberry) VapeShire NJOY Ace Review: 2 Years Later Vaping360